Monday, July 12, 2010

Counting down to Tales

Tales of the Cocktail in New Orleans is the bartenders Mecca.  This year I was lucky enough to be selected to the Cockail Apprentice Program (CAP).  There are 150 applicants and of those applicants, they Selected 50.  I was lucky enough to be one of the 50.  So next Sunday, I'll be flying to New Orleans to work for the organizers of this event to serve food and drinks to the 15,000 people that attend this event annually.  This is a great honor for me, and an accumulation of a decade of hard work. 

In order to make this pilgrimage to New Orleans, I needed some help.  It's not easy for a bartender/family man to make sure the home front is taken care of while I'm away for so long, so I needed to reach out or help from the community, and the community answered.  I managed to secure sponsorships from House Spirits Distillery, and Pierre Ferrand Cognac.

While in New Orleans, I will be working 7 events created by the Tales team, and two events for my sponsors.  I built three cocktails for Pierre Ferrand and Citadelle Gin that will be featured at Tales this year.  More on that to come.

Lastly, this opportunity will give me the chance to Promote imbue.  We are having business cards printed up this week, and getting to market a brand that isn't event bottled yet, is a once in a lifetime business opportunity.  Keep your eyes open for the little green leaf if you are at Tales this year.

Please keep an eye on Open Palate for a blue collar perspective on the NATIONS LARGEST COCKTAIL PARTY.